
The word “Masskara” was coined by the late AAB president Ely Santiago from the two works “mass” which means “many or a multitude of the people” and the Spanish “kara” meaning “face”. The masks worn by the participants during the parade are always smiling. Masskara thus means a multitude of smiling faces.

Since its inception, the Masskara Festival is held every third weekend of October nearest the Charter Anniversary. It features a Masskara Street Dance competition where people from all walks of life troop to the streets to see colorful masked dancers gyrate to the infectious rhythm of the Latin musical beat in a stunning display of mastery, gaiety, coordination and stamina.
Major activities are the beauty pageant, carnivals, drums and bugle corps competitions, food festivals, sports events, musical concert, agri-trade fair, garden show, to name few.
For a brief history on the Masskara Festival, check this out:
http://bacolodphilippines.blogspot.com/2009/01/masskara-history-and-information.html
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